• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.

Menu
  • Sellmark Headquarters, Mansfield, Texas

    Sellmark Headquarters, Mansfield, Texas

  • Sightmark
  • Sellmark Headquarters, Mansfield, Texas

    Sellmark Headquarters, Mansfield, Texas

  • Pulsar
  • Jeff Murray, Executive Vice President - Sales

    Jeff Murray, Executive Vice President - Sales

  • 12 Survivors
  • Chris Aylar, Director of Digital Marketing and Online Sales

    Chris Aylor, Director of Digital Marketing and Online Sales

  • Firefield

Schedule 84

Woman Owned

Small Business
State & Local Cooperative Purchase: Y
State & Local Disaster Recovery: Y
Contract#: 47QSWA18D001K
DUNS#: 005884163

  • LinkedIn Link
  • Twitter Link
  • Facebook Link

Brands

Sightmark Sellmark designs and manufactures Sightmark brand award-winning products that include riflescopes, sights, laser sights, night vision, range finders, flashlights, boresights and other shooting accessories.


Sightmark products are designed for hunting, shooting and tactical uses. This Triple Duty concept ensures that every Sightmark product can be used for any tactical, competition shooting or hunting needs.

Make Your Mark
Pulsar Pulsar products are manufactured with the professional individual in mind. Pulsar provides advanced Thermal and IR day/night handheld scopes as well as mounted scopes for law enforcement and consumer applications.

Pulsar strives to provide consumers with the highest quality of the latest innovations in technology for outdoor optics.

Sellmark is the American distributor for Pulsar products in the Americas.

Image Quality
Firefield Sellmark designs and manufactures Firefield products.

Firefield promotes VICTORY in everything we do through courage, self-sacrifice and moral excellence.

Built for high-intensity, fast-paced situations from tactical training simulations and competitive shooting to home defense and modern hunting, Firefield products are designed for the next-generation shooter and serious gun enthusiast.

We strive to provide real people with the tools they need to overcome the difficult challenges of tactical, hunting and training situations.

Victory Justifies Everything!
12 Survivors Sellmark designs and manufactures 12 Survivors brand products that support the outdoor lifestyle by providing quality products, such as multi-tools, various knives, tents, first aid kits and backpacks that cater to hikers, campers, preppers, survivalists and anyone else who wants to take a hands-on approach to the outdoor lifestyle.
We Are One. We Are Survivors!

Latest News

Shot Show booth has been re-designed and will be teeming with new products! compete on Sellmark's simulated shooting range against History Channel's Top Shot Season 2 Winner, Chris Reed! December 5, 2017
Shot Show booth has been re-designed and will be teeming with new products!
Sellmark Corporation CEO named "Great Woman of Texas" recognized for significant accomplishments in business, as well as their civic and social contributions October 10, 2017
Sellmark Corporation CEO named "Great Woman of Texas"
ISO 9001:2015 certification ensures Sellmark continues to put the customer first and focuses on enhancing customer experiences September 25, 2017
ISO 9001:2015 certification ensures Sellmark continues to put the customer first and focuses on enhancing customer experiences
Sellmark OOD opens for business in Sofia, Bulgaria! strategic location of Sellmark OOD in Sofia, Bulgaria to further improve sales, communications and overall distribution in Europe as well as surrounding regions February 16, 2017
Sellmark OOD opens for business in Sofia, Bulgaria!